I just came from this awesome blog post about Youtube – the stats were
seriously breathe taking!
YOUTUBE FOR BUSINESS – Why youtube?
- Key word loaded VIDEOS get picked up by the search engines far quicker that a website ever will
- Videos are viral – if someone likes what they see, they can now share it on an array of other networks such as Twitter & Facebook, not to mention your ability to distribute one video on multiple networks using a program to do it all for you! I say Youtube because that’s one video channel the entire world knows, but there are in fact an abundance of other smaller popular sites which you can also automagically list your sites on
- Video gives you a chance to build a relationship with your prospects – they get to know, like and trust you via your videos
- Video also gives you the opportunity to brand yourself/your business! take a look at my channel: http://kathudsontv.com
- It gives you a FREE way to drive traffic to your website! Not just free traffic, but FREE, WARM, TARGETED traffic (if you’re doing it right)
They really are the main reasons you would use video – not everyone is comfortable with video however, and that’s cool too – you don’t have to get your head on camera to make video work for you! An online friend and colleague Pam Brossman – the ‘Emotive Marketing Queen’ – has got a very cool product you can use to make Powerpoint and Slideshows! other cool sites like OneTrueMedia and Animoto will allow you to use your photos to combine music, slides, video and images to make movies!
GETTING IT RIGHT
Don’t be dragged down by having to get it right immediately, you just have to get it going. My very first channel was called ‘Unrealcashflow’ – I eventually decided it sounds way too tacky and spammy and deleted the entire channel to build KatHudsonTV. I had ALOT of followers, comments and subscribers – but I canned it all to start again with a more authentic channel that I aligned with. Should you do this? BIG QUESTION – it takes a lot of work to build a new channel from the ground up – but for me – I am happier at my new home – so it really is a personal decision.
The 3 MAIN THINGS you need to focus on when marketing with video are:
a) THE HEADLINE – it needs to capture peoples attention
b) THE KEYWORDS (tags) – they need to be selected for your target market – the google keyword tool is a good way to generate a large list of keywords
c) PRESENTATION – your presentation and the video presentation. You need to call to action if you want people to go somewhere, your content has to have value and be authentic and it is best to look semi professional unless you’re in a scene that warrants being in your casual gear – ie at the beach, after all we are all only human and it’s ok to show your casual side – just don’t do that from your office 
– when at ‘work’ look like you take it seriously! After all – you’re wanting to convert to sales right?
DID YOU KNOW?- Info from WIKI
YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal.[1] Prior to PayPal, Hurley studied design at Indiana University of Pennsylvania. Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign.[2] The domain name “YouTube.com” was activated on February 15, 2005,[3] and the website was developed over the subsequent months. The creators offered the public a preview of the site in May 2005, six months before YouTube made its official debut. Like many technology startups, YouTube was started as an angel-funded enterprise from a makeshift office in a garage. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million;[4] additionally, Roelof Botha, partner of the firm and former CFO of PayPal, joined the YouTube board of directors. In April 2006, Sequoia put an additional $8 million into the company, which had experienced huge popular growth within its first few months.[5]
During the summer of 2006, YouTube was one of the fastest growing websites on the Web,[6] and was ranked the 5th most popular website on Alexa, far out pacing even MySpace‘s rate of growth.[7] According to a July 16, 2006 survey, 100 million video clips are viewed daily on YouTube, with an additional 65,000 new videos uploaded every 24 hours. The website averages nearly 20 million visitors per month, according to Nielsen/NetRatings,[8] where around 44% are female, 56% male, and the 12- to 17-year-old age group is dominant.[9] YouTube’s pre-eminence in the online video market is substantial. According to the website Hitwise.com, YouTube commands up to 64% of the UK online video market.[10]
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock. The purchase agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to escape the threat of copyright-infringement lawsuits. YouTube will continue operating independently, with its co-founders and 67 employees working within the company.[11] The deal to acquire YouTube closed on November 13, and was, at the time, Google’s second largest acquisition.[12]
THE INITIAL IDEA
It was conjured up over a video of a dinner party that the guys wanted to share!
“Isn’t it amazing the impact taking action on one idea – could make in your life?!”
